Transmedia strategy

Social media- world hunger    Documentary of a family in hunger in US and then compare to one in a third world country., such as Africa or Iraq compared to the streets of New York. – use of youtube and your blogs.  Use music to bring awareness of the issue to younger generations. Also try to get the assistance of well-known figures. ( as in politicians, celebrities, and common community heroes.)  Facebook group- everyone’s who joins donates a certain amount of money. Also to bring awareness you change your statuses on facebook, twitter, and also simple text messages.    Infomercials that allow the audience to see the actual images of the situation and gives the option to donate any amount that the viewer wishes.    Radio announcements about issue.

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